CinemaWorld Fitchburg From Route 2: Take Exit 31 ("B" if driving West, "A" if driving East) which is the Route 12 exit to Fitchburg. Follow Route 12 to the 3rd set of stoplights (Bemis Road). Take a Right onto Bemis Road and follow to the 2nd set of stoplights. John Fitch Highway starts as you cross through the stoplights. John Fitch Plaza will be approximately ¼ mile past the stoplights on your right. We are located in the center of the John Fitch Plaza.